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4.7 - Marketing and Sales Management |
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5 - Academic staff |
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Universidad de Granada, Spain |
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Marketing and Sales Management |
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ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR) |
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Spanish and English |
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Sufficient knowledge of the working language previously agreed with the contact person at the corresponding academic or administrative unit at the Universidad de Granada. |
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SHORT STAYS FOR RESEARCH, TRAINING, TEACHING AND COOPERATION: Potential applicants must work as academic or administrative staff at their home institution. A work plan is mandatory and has to be submitted before the start of the stay abroad. Modifications are possible during the entire stay abroad. |
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Research lines: ESTRATEGIAS DE COMERCIALIZACIÓN; INVESTIGACIÓN DE MARKETING - COMERCIALIZACIÓN DE ALIMENTOS FUNCIONALES - MODELIZACIÓN DEL COMPORTAMIENTO DEL CONSUMIDOR - EFICACIA PUBLICITARIA - SISTEMAS DE INFORMACIÓN EN LA EMPRESA - COMERCIO ELECTRÓNICO - MARKETING SECTORIAL - IMAGEN DE CIUDAD; MARKETING ESTRATÉGICO; MARKETING NO LUCRATIVO (MARKETING DE CIUDAD Y MARKETING DE UNIVERSIDAD); MARKETING TURÍSTICO; METODOLOGÍA DE LA INVESTIGACIÓN EN MARKETING; Keywords: COMERCIO ELECTRÓNICO; Comportamiento del consumidor; DISTRIBUCION COMERCIAL; EFICACIA PUBLICITARIA; IMAGEN DE CIUDAD; IMAGEN DE MARCA; INVESTIGACIÓN DE MERCADOS; MARKETING SOCIAL Y POLÍTICO; MARKETING TURISTICO; PUBLICIDAD COMPARATIVA |
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3 months between Sep 15 2016 and Jul 15 2017 |
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LUQUE MARTINEZ, TEODORO (tluque@ugr.es) |
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MANDATORY documents: 1. Proof of status at the home institution (Document issued by the home university stating that the candidate is currently linked to it as a regular staff member); 2. Abbreviated CV using the Europass template; 3. Invitation letter signed by the head of the corresponding academic or administrative unit at UGR; 4. Work plan up to a maximum of two pages; to be agreed on previously with the corresponding academic or administrative unit at the University of Granada; RECOMMENDED documents: 1. Language proficiency certificates; 2. Letters of recommendation; 3. Letter of support (Document issued by the home university specifying the institutional and/or academic interest of the proposed mobility flow for the home university); POSSIBLE DURATION and approximate dates: Any date and duration previously agreed with the corresponding academic or administrative unit at the Universidad de Granada. |
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